'Comfort zones are destructive '

Founder Paige Leach designs for a purpose with influence from psychology to communicate the subjective nature of fashion. As well as design and psychology she has a background in retail, product development and production so has developed a holistic view of the industry. Working for Givenchy, Gareth Pugh and Mary Katrantzou Paige has developed a boundless design identity in which she is motivated to developing innovative solutions to object design binaries and question issues of identity and restraint within fashion. Furthering her experience in fashion and critical awareness of well needed change within the industry, Paige's natural curiosity has led her to a Masters in Design Innovation.